Changing SEO Strategies for Businesses
Since the Dotcom revolution and the worldwide prevalence of Internet marketing, SEO has become a much-used term amongst consumers. However, SEO strategies also cause marketers a great deal of grief. Because search engines are constantly adapting and changing the way algorithms measure a site's value, SEO strategies must adapt to conform to new standards.
What is Website SEO?
Website SEO, or search engine optimization, is a process that businesses use to ensure that a website ranks highly on search engine results pages. For attorneys, ranking high can mean the difference between a constant flow of new customers and clients and an insufferable period of client drought. Consumers use the Internet when they need to find a good attorney. Unless your website ranks highly for search terms such as "attorney" or "legal advice," you may be missing out on a huge population of consumers.
Google Algorithm Updates and Their Effects
Google is the single most popular search engine in the world. Billions of searches are performed every day on this website. Google determines the value of all the websites online by using a complex algorithm. The recent Penguin update, however, changed the way many sites were evaluated. This caused a general uproar amongst marketers and SEO strategists.
Avoiding Substandard SEO Methods
The recent changes to major search engine algorithms are complicated and often difficult to understand. A business may not realize how these changes to the search engine algorithms will affect the rankings of a business's website until it is too late. When Google unveiled Penguin, many companies such as attorneys and legal firms saw their ranking statistics start falling because of substandard SEO methods that were no longer acceptable.
As a general rule of thumb, companies that want to rank well on search engine results pages should simply try to use the best SEO methods possible. Instead of wasting time and energy buying links, stuffing articles with keywords, and filling pages with complex meta data, all with the intention of capturing the attention of search engine algorithms and bots, try to simply create content that will appeal to consumers. Consumers can actually provide the most valuable and effective SEO results. When consumers are interested in and appreciative of the content posted to your firm's website, those consumers will unknowingly start to help your web pages rank well. Sharing content, commenting on content, and linking to your website will happen when consumers begin to trust your site as an authority and a resource for high quality information.
Trying to stay ahead of changing SEO strategies is exhausting work. Google, one of the biggest search engines in the world, is constantly creating algorithm changes that affect SEO strategies. Marketers who adapt their strategies based on algorithm updates will constantly be trying to stay ahead of the game. Instead, consider evaluating the purpose of SEO. Google's algorithm is designed to assess the value of a website for consumers. If you work at creating a valuable website, rather than implementing SEO strategies, you'll rank well without having to stress about changes to algorithms.