YouTube as a Marketing Strategy
Social networking is the process of using Internet websites and applications to connect with other users and share information, ideas, comments, and thoughts. There are hundreds and thousands of social media networks available on the Internet, but only a select few of these have a large enough following to make them worthwhile as marketing strategies. When most business owners or marketers think of social networks that can be used for effective marketing, the big sites such as Facebook and Twitter come to mind. It's true that these networks can be quite effective for marketing services such as attorney and legal services. However, there is an enormously popular network that often gets neglected: YouTube.
Most consumers view YouTube simply as a fun website where short Internet videos can be viewed and shared. They don't often associate YouTube with advertising and marketing. This is good news for the marketers, though, as it means that consumers will not have tuned out marketing strategies and become deaf to ad campaigns.
Create Advertisement Videos
One of the easiest ways to use YouTube as a social network marketing strategy is to create videos for your brand, business, or firm. Thousands of businesses use online video posting as a marketing technique because it is easier to get consumer to pay attention with visual media. Consumers, frankly, are tired of reading advertisements about products and services. They are not, however, getting tired of endearing, emotional, funny, and captivating videos that communicate the importance of a particular service, product or idea. A perfect example of effective video marketing is Target's always popular holiday marketing videos. By combining humor with nostalgia, Target has created videos that are shareable and informative. Attorneys can create videos that show precisely why certain legal services are needed and how consumers can benefit from legal professionals. The key to effective video marketing, however, is creating videos that are likely to be shared by consumers.
Share Videos that Enhance Your Brand Image
If you are incapable of creating your own videos, you can still use YouTube as an effective marketing strategy. By locating videos that have already been posted and sharing them with contacts, you can access the brilliant video-making of others and harness that power for your firm.
Post Videos to a Website
You can also post YouTube videos directly to your business website. Consumers who visit legal websites that contain videos are far more likely to remain on the website for a longer period of time. When consumers stay on your website, the chance of transforming those consumers into paying customers is much better.
Put Ads Before Videos
You can also create an ad campaign that will run before popular videos on YouTube. Many videos on YouTube show a brief advertisement or commercial before the selected video is played. By advertising before videos that are popular amongst your targeted audience, you can reveal brand information and offered services to a large group of consumers.
YouTube is not just a fun video website. It can be an effective and beneficial marketing strategy for legal professionals, attorneys, firms, and other businesses that know how to tap into its marketing potential.