The Power of Colors in Web Design

When you want to take your business's day to day operations to the next level, creating a high quality and effective web presence is a great first step. The Internet is filled with companies that have exponentially multiplied their profits simply by opening up their brand to the World Wide Web. However, the Internet is also flooded with countless companies and businesses vying for your targeted audience's attention. How, then, can you compete with so many other web presences on the Internet?

One great way to establish your brand as a reputable and high quality resource for consumers is to invest money, time and effort into the design of your website. Web design is a study in psychology. Consumers can be dramatically affected by specific design elements, colors, lines, shapes, and even fonts that are included in a website. A professional graphic designer or web creator will be able to help you select the right feel and appearance for your website. One aspect of web design that your professional designer will likely discuss with you is the color palette featured on your site.

Color has always had a dramatic impact on emotions, intellect, and behavior in humans. In fact, the colors of nature have been proven to have an effect on the average disposition and emotional climate of people. Bright fall colors may be a contributing factor to a more positive emotional climate that is often seen in Autumn. Spring colors that emerge after a colorless winter may contribute to the decline in depression that begins during the early spring months. Color has an incredible effect on the human psyche, so choosing the right colors for web design is crucial.

Warm Color Tones

Warm color tones like red, orange, pink, and yellow communicate vibrancy and livelihood to consumers. They can also elicit feelings of power, passion, and drama. If your website wants to encourage consumers to act quickly or communicate austerity and professionalism, warm colors may be appropriate.

Cool Color Tones

Cool colors, on the other hand, do the opposite. Cool colors, like blue, green, and purple, can help to soothe frazzled consumers and help them feel immediately at home on a website. Cool colors can help communicate an approachable and personal image to consumers.

Contrasting Colors

Contrasting colors, colors that are opposite one another on the color wheel, heighten the drama of a website and make a great impression on consumers. By using contrasting colors, you will increase the likelihood that your site is noticed.

Monochromatic Color Schemes

A monochromatic color scheme, on the other hand, is less effusive and emotional than a contrasting color scheme. If you want your site to be understated and simple, a monochromatic theme may be more appropriate.

Colors and Emotion

Color may seem like a simple and meaningless element of web design. After all, isn't the content of your site much more important than your site's appearance? Web designers, however, are discovering that the minute aesthetic elements of a website may be just as, or even more, important than the content contained therein.