Rising Above Social Media Saturation

Social media networks are some of the most visited websites across the board on the Internet today. As social media networks grew in popularity, many businesses began to recognize the potential for marketing via social media. However, this quickly turned into a problem. Networks became so saturated with businesses, firms, brands, products, and services that consumers started to tune out all the marketing strategies that were being used. This process is often referred to as social media saturation. Because social media networks are so saturated with advertising campaigns, consumers are less likely to notice the marketing efforts of an individual business or firm.

Make Your Content Count

Content is the most important part of an effective social media marketing strategy. Without high quality content, your social media presence is almost guaranteed to slip through the cracks and be rendered completely ineffective. An attorney who only posts comments inviting consumers to contact him for legal services is not offering high quality content. On the other hand, an attorney who stops trying to sell to clients and starts offering valuable legal insights, helpful articles, and even happy-ending legal stories will captivate the attention of consumers.

Be Personable

One important way to avoid being lost in the social media marketing saturation is to be personable with the users who interact with you via social media. Your comments, content, and information should be valuable and interesting, but it's also important to post personal comments that tell what is happening in your firm. Consumers like to have an insider look into the businesses with which they interact. If an attorney posts information about his location, his firm, or his personal life, consumers will be more likely to take notice.

Follow Up with Social Media Contacts

One of the best ways for an attorney firm or other business to rise above the social media saturation problem is to invest in regular follow-up with consumers who are interacting with you via social media. Many businesses spend a great deal of time and effort posting content to their Facebook fan pages or via Twitter. However, these same business completely drop the ball when it comes to personally interacting with the people who are commenting on articles, sharing posts, and retweeting popular tweets. When a business takes the extra step to send a short message or respond to a Facebook comment, the consumer immediately feels like what he or she posted was valuable and appreciated. This can go a long way in helping a brand rise above the other social media marketing strategies being employed by competitors.

Social media is a prevalent marketing channel, and the prevalence of this channel is causing it to become slightly ineffective for many businesses. As consumers grow more and more accustomed to hearing sales pitches via social media, the power of the sales pitch begins to fall. By engaging in a few strategies to rise above social media saturation, businesses and firms can continue to use social media as an effective marketing strategy.