Above the Fold- This refers to the portion of your website that is first visible when a visitor goes to it. Often webpages will have more content than is visible, that a user will have to scroll through text, or the rest of the site to get through. That content is below the fold. It is important to grab the users attention with the important content, images, and videos, above the fold, since the visitor is more likely to see that area.

Black Hat - Black hat is a form of link building/SEO that uses methods not approved of by the major search engines. It is generally spamming, or other unethical methods. It can include Cloaking, and Link Farms. Using black hat methods can make your site receive a penalty, or otherwise be removed from the search engines all together.

Blog - A blog is sort of like a diary/journal. It is usually where the author, or user, of a website will post various articles. Blogs are generally regularly updated. They can be customized to allow comments to the articles. 

Bookmark - To bookmark a webpage is to save it to your browser, so that it can be more easily remembered or visited by clicking its link.

Call to Action (CTA) - This refers to any method that prompts, suggests, or otherwise tells the website visitor what to do next. This can include calling you, emailing you, scheduling an appointment, etc. 

Click Through Rate - There are two types of common click through rates. It generally refers to how many people see an ad compared to how many click on it. In regard to your website, a click through rate can mean how many people visit your website compared to how many people contact you. Click through rates for ads are generally very low. 5% can actually be very good, and even 1% or less can lead to a successful campaign.

Cloaking - This refers to having content on your website appear one way to visits, and another to search engines (through the robots/spiders/crawlers). Cloaking is highly frowned upon and is one of the easiest ways to get a site banned.

Conversion Rate - Similar to click through rate, this is how many people visit a website compared to how many contact you. Again, it can be a very low number and still be very profitable. 

Deep Linking - This refers to having a link to your website to a page other than the home page. 

Domain Name - This is the URL of your website. This website's domain is: legalmarketingguru.com

Flash - A type of video format. Specifically, flash is by presently owned by Adobe.

Google Adwords - A campaign where you pay each time someone clicks on one of your advertisements.

Google Places - A spot to set up your local business information through Google. This is incredibly important to do if you want local search results (99% of lawyers fall into this category). The only reason you would not want this, or care as much, is if you sell all your products/services on the internet, and do not have any local location.

Hosting - This is the company that has the computer/server that physically stores the files of your website and uses software to allow others to visit the webpage. You could host your own website, but it would be incredibly expensive and inefficient. 

Inbound Link - A link from any other website that links to your website.  

Javascript /PHP - Both are a type of programming language/computer code.

Keyword - Keywords are words that are associated with as being important to your website. Your important keywords will always be Attorney, Lawyer, and likely your location and practice area. 

Link Building - The process of getting links to your webpage from other websites.

Link Farms - These are not as common over the last few years as search engines have made them impractical, due to not recognizing the links. A link farm is generally a webpage with no useful content but tons (thousands+) of links to other websites. 

Long Tail Keywords -  This is basically a phrase of keywords. For example, it would be easier to rank higher for "Rhode Island Criminal Defense Lawyer" that it would be for lawyer. 

Niche Website - A website based around a certain practice area, such as personal injury. It is better to have a niche website since it is easier to rank higher for, and you will be seen as more of an expert by your potential visitor.

Outbound Link - A link from your website to another website.

Page Rank - This is a method by Google to determine how important a webpage is. The higher the better. It is generally given little to no weight anymore, but most internet marketing companies still emphasize it. 

Pay-Per-Click -  This is where you pay for an advertisement each time someone clicks it.

Pay Per Lead - This is where you pay each time someone contacts you; usually through phone or email.

Reciprocal Links - This is where you link to one site who links to you. Over the last few years, reciprocal links are now given little to no weight.

Return on Investment (ROI) - This refers to how much money you make compared to how much you spend. It should always be a positive number. The exception being if you are trying to build brand recognition. I believe having a return of investment at 200% should be your goal. Meaning for every dollar you spend on marketing/advertising, you should get $2 back.

Search Engines - These are websites where users type in search terms to find websites. Google, Yahoo, and Bing are the top 3. Google takes in more than half of all internet searches.

Search Engine Optimization (SEO) - The process of optimizing your website to be found by Google, and ranked highly in the search results. It includes On-page and Off-page SEO.

Social Media Sites - Facebook,Myspace, Linkedin, Twitter-  Websites where users get together and share postings, events, etc. Generally, they have a way of letting you add friends/associates. to follow what others are doing. Facebook is the most popular.

Top 10 / Front Page Listing -  Having a website appear on the first page, or top 10 results of search engines. This is important because most users will visit one of these sites. Having a site ranked #1-3 is also very important.

Web Analytics/Google Analytics - Software that lets you analyze how many people visit your website, where they are located, what pages they visit, how long they are on the sites, what keywords they used, etc.

White Hat Methods - Approved methods of doing SEO and increasing website ranking. 







Disclaimer: * Attorney Daniel Hynes is admitted to practice law in New Hampshire and Massachusetts. If you retain our services, ultimately, you are respsonsible for following the Rules of Professional Conduct in your Jurisdication, particularly as it relates to advertising. Attorney Dan Hynes accepts no resposibility, and disclaims all liability for any contribution he may have to providing you with services related to your lawyer website or law firm. Google+ Dan Hynes

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