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Top 4 social media marketing mistakes

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Top 4 Social Media Marketing Mistakes

If you are considering adopting a social media marketing strategy, it is crucial to avoid some of the most common mistakes that can quickly derail an otherwise effective marketing platform.

Failing to Post Regularly

The first mistake that many social media marketers make is the failure to post regularly. Your social media presence is ranked largely on how often you update your social network page. Continually uploading content is the only way to be noticed by your target audience.

Offensive or Unimportant Content

It likely goes without saying that offensive content is a huge mistake with regard to effective social media marketing. However, there is quite a bit of gray area regarding what constitutes as offensive content. If in doubt, err on the side of safety. It's also important to avoid posting content that is unimportant or uninteresting.

Selling Too Aggressively

One mistake that is made quite often through social media marketing is the tendency to sell too aggressively to consumers. Social media, above all else, is a place for consumers to share information and interact with other users on a global basis. Consumers don't involve themselves with social networks because they want to hear a sales pitch. The sales process is secondary to the communication of helpful and interesting information. This is a crucial part of effective social media marketing. If all your posts are about your own services, consumers may become frustrated with your brand as a whole. Offer information for free, and consumers will seek you out when they need further assistance.

Lack of Conversion Funnel Guidance

The final mistake that many marketers make when creating and managing a social media account is the failure to include effective guidance through the conversion funnel. The conversion funnel is a marketing term that refers to the process of gathering leads and turning them into paying customers. Most websites have an integrated conversion funnel. As consumers explore the pages of a website, they learn more about the company and offered services. Eventually, their exploration leads them to a page that includes a call to action. The consumer, now well-informed about the company's history and expertise, chooses to contact the company for more information. A conversion has taken place.

Social media marketing, like website marketing, needs to direct the consumer through the conversion funnel. The simplest way to do this is to include links to a company website. By linking from social media to a website, you will pull consumers away from competitors and place them in a location where only your services and company information are provided. This will help to keep consumers in your circle, and it will dramatically increase your conversion rate through social media marketing. Never forget to make website links prominent and easily located elements on your social media network pages.

Social media marketing can be one of the most effective and least expensive ways to market your firm or legal offices. However, it is crucial to avoid common marketing mistakes that first-time social media users make.

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Guest Sunday, 21 July 2013

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