Legal Marketing Guru - Dan Hynes Blog
Welcome to my blog. I will try to provide updates to some of the monthly changes Google makes to their algorithm. I will also provide articles on various internet marketing to help you build a successful law practice.
Web design with multiple pages
Web Design with Multiple Pages
Designing a website is one of the most important processes when a business owner decides to market his or her company's services and products online. Without a high quality website that has been designed by a professional, there will be no authoritative and trustworthy landing page for consumers to learn about a business and walk through the conversion funnel process. A web design should be attractive to the eye while still remaining functional and simple to navigate. Businesses have succeeded or failed based solely on the quality of their web design.
For this reason, it is important to assess the different elements that make up an effective website design strategy. Font choice, color choice, and overall layout choices are all important, but there is one element that must be decided first. Mapping out the structure of your website is necessary before any of the aesthetic elements can be put in place.
The Pages of Your Web Design
The pages of your web design can be equated to the bones in a human skeleton. Without a skeleton, the other organs and systems of the body would have no effective support system. The body would not be able to function without an effective and efficient skeletal system. The pages of your web design are the bones of your entire website. These pages direct consumers from subject to subject throughout your site. Customers must be able to determine exactly what information is contained on a page before they navigate to that page. Without an effective page creation strategy, consumers will easily become lost within your website. When a consumer feels lost, he or she may decide to abandon the site and begin his or her search from the top.
Also, consumers who get lost within a website are less likely to find their way to the conversion pages of a site. Conversion pages that present calls to action to visiting consumers are incredibly important for generating new paying customers.
Linking Pages to One Another
One way to solve the navigation problem is to ensure that all pages are linked to one another. So, if a consumer decides to learn more about your company by clicking on the "About Us" page at the top of the website, the content contained on that page should end by leading the consumer to another website page. If the content, for example, ends with a link to the "Contact Us" page, the consumer will naturally click this link and remain on the company's website.
Pages Your Website Must Have
There are a few pages that are necessary for a website to be effective. Sites that do not contain these pages may be perceived as being incomplete or untrustworthy by consumers. Be sure to include a home page in your web design. This page presents basic information and an overall company profile to consumers. Pages such as a Contact page and About Us page can communicate more in-depth information about a company's history and location. Service pages are also recommended to inform customers about the options they have when they select your company.