Legal Marketing Guru - Dan Hynes Blog
Welcome to my blog. I will try to provide updates to some of the monthly changes Google makes to their algorithm. I will also provide articles on various internet marketing to help you build a successful law practice.
Write the perfect marketing ad
Writing the Perfect Marketing Ad
The perfect marketing ad will capture the attention of a consumer, communicate a need, provide a solution, and encourage consumers to invest in services and products. How, though, can a business craft such an effective and elusive advertisement?
The Captivating Title
The most successful marketing ads begin with a captivating title. The title of an ad must be quite brief; usually twenty-five to thirty characters is the maximum amount that can be used effectively. This title, however, must communicate exactly what the ad is about in just a few words. Using keywords to capture consumers' attention is important, but the title must also read clearly and be easy to understand.
The Attractive and Well-Written Copy
The copy of your advertisement must be well-written. Obviously, the content must be free of all spelling and grammar errors. Additionally, though, it's important to choose powerful words and avoid fluffy content that adds verbosity without adding information.
The Call to Action
An effective marketing advertisement must also include a powerful call to action. The call to action is considered by many to be the most important element in an advertisement. This simple sentence or phrase invites consumers to act immediately after reading the ad. A call to action may include a contact number, a link that will direct consumers to a website, or even a time constraint that causes consumers to feel that immediate action is warranted and necessary.
Crafting the perfect marketing ad is difficult because consumers are surrounded by advertisements of all kinds on a daily basis. When a consumer logs on to favorite social media network, he is bombarded by advertisements on the sidebar of the network home page. When a consumer checks her email, she receives messages from businesses with which she has interacted in the past. When a consumer performs a Google web search, paid advertisements line the top and sides of the results page. Many consumers, therefore, have begun to tune these ads out. This decreases the average effectiveness of many marketing ad forms.
By including some additional element in your marketing ad, you can stand out from the crowd of mundane and repetitive ads that are clogging up a consumer's Internet experience. Adding photos, videos, or even a ratings system for customer satisfaction can give your ad an edge that other advertisements do not possess. Consumers are incredibly visually oriented. Many consumers will simply scan the content that you have painstakingly written, but their eye will be immediately drawn to and held by a high quality photo or image. If your ad campaigns are failing to attract attention, consider including a well-crafted logo or an eye-catching image. The results of your campaign will likely improve immediately.
Crafting a high quality advertisement for marketing purposes is a difficult and challenging process. This process often requires a great deal of trial and error, so don't be afraid to make drastic changes to your ad content if the campaign is proving ineffective. Analyzing other ads may be a great way to learn new marketing strategies that will help your business.