Legal Marketing Guru - Dan Hynes Blog
Welcome to my blog. I will try to provide updates to some of the monthly changes Google makes to their algorithm. I will also provide articles on various internet marketing to help you build a successful law practice.
Spend time not money on marketing
Spend Time, Not Money, on Marketing
There are hundreds of different techniques that businesses can use to market their services. Marketing is especially important for companies such as attorney offices and legal firms. Because consumers are already hesitant to hire legal counsel because of stigmas and negative associations, high quality marketing is required to provide the encouragement boost that the general population needs to be transformed into paying customers and clients.
Marketing Must Be Valuable, Not Expensive
Your marketing efforts must have value, but they don't have to be expensive. Too often, businesses associate the highest quality marketing strategies with the strategies that cost the most to create and implement. This is not always the case. With the introduction of free marketing strategies such as content marketing via a website, social media marketing, email marketing, and mobile marketing through apps and mobile content, marketing has dramatically shifted to a very cost-effective process.
Investing Time and Energy over Money
The general rule of thumb, however, is that the less expensive your marketing efforts are, the more time must be invested. Marketing must be valuable, and that value has to come from somewhere. Marketing strategies such as social media and email marketing may be free, but they require a great deal of time and energy to pull them off successfully. Content marketing is also a low-cost marketing strategy that requires a great deal of time and dedication. For content marketing to be successful, fresh content must be created on a regular basis. This content must always be new, informative, and helpful to your target audience. Creating content so frequently is quite time-consuming. If saving money is an issue with your business, however, the investment of time may be a reasonable alternative to a huge marketing budget.
When is Money a Necessity?
Sometimes, a business must invest some money to create an effective marketing strategy. Depending on the type of business, marketing through the Internet with social media and high quality content may simply not be enough. Businesses such as attorney offices and legal firms must invest some money in things like high quality website design, logo creation, business card development, and even additional media advertisements like TV spots and radio commercials. The key, however, is to use these monetary marketing investments in tandem with other inexpensive marketing efforts. If you put all your eggs in one basket, you will likely be missing out on a huge portion of the market population.
Marketing is a necessary part of successful business operations. Without marketing, consumers will be unaware of your brand, your reputation, and your services. Consumers need to be made aware of the quality of your services, and they need to receive this information on a regular basis. Think of consumers as an incredibly forgetful friend. Until your brand is synonymous with your services in the mind of the consumer, marketing must take place. Because marketing is a perpetual process, the investment of time rather than money is a great way for businesses to save money on creating brand recognition.