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Taking advantage of mobile marketing

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Taking Advantage of Mobile Marketing

When cellular phones were first distributed to the general public, no one anticipated the myriad of ways in which they would change consumer lives. The first cell phones were used solely for emergency communication. These large and bulky devices gave way to streamlined mobile phones with text message capabilities. As more and more cellular towers were created and connectivity improved, cell phones transformed into personal connection devices. Now, consumers use their smart phones to check email, manage social media applications, check stocks and financial information, receive news updates, and stay connected with friends, colleagues, and businesses around the globe.

Increased Mobile Usage Across the Board

The number of consumers who own and regularly use a mobile device is expanding rapidly. Uses who own a cellular phone use the device several times each day, and it is anticipated that consumers will begin checking their mobile phones almost five times as frequently as they use a personal computer throughout the day.

Resurgence of Email Marketing

One effect of the increased presence of mobile smart phones is the resurgence of the email marketing trend. Because consumers are now directly connected with their email accounts during all hours of the day, businesses have realized that email marketing offers the quickest way to connect with consumers.

Targeting Local Consumers

Mobile marketing also allows businesses to connect with local consumers. Because social media applications use mobile tracking to assess location information and attach that information to social media posts, businesses are able to discover consumers who are posting locally. Targeting local consumers is especially important for attorneys, as most of the services provided by a legal firm must be accessed and used by local consumers.

Creating Mobile Applications

Another great way for attorneys to take advantage of the increased usage of smart phones is to create helpful, informative, and attractive applications that consumers can use to solve daily problems, stay connected with the legal industry, and share important information with friends and family members. Application design and creation is not an easy process, so if you plan on using this route to extend your marketing potential, it's important to hire a professional for app creation. Successful applications are easy to use, pleasing to the eye, and loaded with helpful features that will keep a consumer engaged. Examples of apps that attorneys are using to market to mobile smart phone users include traffic regulation apps, accident diagramming apps, legal advice applications, and industry news applications. When a user has downloaded an app that you have created, you can send direct updates and messages about services to the consumer.

With the increase in mobile phone usage, and especially the prevalence of smart phones, a new marketing strategy has opened up to business owners and professionals. Mobile marketing is a relatively new industry, but it is an industry that offers countless opportunities for directly accessing consumers who may be interested in the services you offer. Because consumers are rarely separated from their smart phones, you can market on a daily basis no matter where your target audience happens to be.

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Guest Sunday, 21 July 2013

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